The Influence of Seller Relationship Orientation and Buyer Relationship Proneness on Trust, Commitment, and Behavioral Loyalty in a Consumer Environment
نویسندگان
چکیده
The authors define the constructs of seller relationship orientation and buyer relationship proneness and develop and validate corresponding measurement scales. They propose and empirically test a conceptual model relating the two constructs to relationship effectiveness measured as trust, commitment, and behavioral loyalty in a consumer environment.
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